Audi aims at U.S. luxury market
 

While most car companies continue to weather the economic storm and historic low car sales, Audi AG seems to be bucking the trend. The German luxury carmaker, which is owned by Volkswagen AG, has overtaken BMW as the top luxury carmaker in Europe. It also is No. 1 in China.

Johan de Nysschen, President of Audi of America, was in town last week during SAE International’s trade show. He spoke to the Automotive Press Association Tuesday at the Detroit Athletic Club and will appear on Autoline Detroit with John McElroy today on Channel 56 at 10:30 a.m.

De Nysschen acknowledges that while Audi has suffered less than some car companies, it will take astute leadership to navigate through these tough economic times, and to deal with consumers who have grown increasingly environmentally sensitive and with the company’s own success.

“A luxury car company can become too successful,” de Nysschen said. It’s a problem every company might enjoy, but one de Nysschen guards against.

As Audi continues to diversify its customer base and build its brand, the company has set it sights on the U.S., where de Nysschen said Audi will continue to grow in the coming years.

Hear his comments on Audi’s greener vehicles and how the carmaker hopes to capture more customers in the future.

For more info, check out www.AudiForum.ca



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