PT Cruiser lives on
 

On the back of falling sales and a model run that has lasted more than nine years, Chrysler decided back in January to end production of the PT Cruiser by the middle of this year. The retro-styled wagon will live on for at least another year, however, as newly appointed Chrysler CEO Sergio Marchionne appears to be a fan.

Marchionne has revealed to Automotive News that production will continue at the car’s Toluca plant in Mexico. Furthermore, Chrysler spokesman Gualberto Ranieri has also revealed that the company’s entire model lineup remains under review.

Released in 2000 with retro looks and an affordable price, the PT Cruiser immediately became an icon for many, allowing dealers to inflate their prices to suit the demand. Fast forward to today and the car remains almost untouched, barring subtle styling changes made in 2006. Sales peaked in 2001, with numbers reaching 144,717 units. Last year Chrysler sold 50,910 units but so far this year the automaker has only managed to move 8,591 units.

Keeping such an old vehicle in its lineup may appear an odd move for Chrysler but it’s important to note that the car still sells with essentially zero marketing costs and the tooling required to build it has been fully paid off.

Visit www.PTenthusiasts.org for more info



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