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The popular youth car show series Hot Import Nights (HIN) has a new home. The Action Pursuit Group yesterday announced their acquisition of HIN producers Great Hill Partners of Action Media Operating. Terms of the transaction were not disclosed.

Led by former Primedia executive Craig Nickerson, APG adds Hot Import
Nights to a portfolio that includes magazines Drifting, Street Trucks and Diesel World. HIN and its sibling event NightShift encompass over 20 events a year throughout the United States, drawing more than 250,000 attendees.

HIN debuted in 1998 to a small group of hardcore early enthusiasts in Long Beach, California. It has since grown into a marketing juggernaut replete with corporate sponsorships from Pepsi, Mazda and XM Satellite Radio, a subculture of music, street sports and young ladies pursuing modeling careers, and all manner of autos, no longer exclusively Japanese imports.

"Action Media is a great addition to APG and extends our multi-media reach in the fast-growing automotive enthusiast market and the desirable 18-34 year old demographic," Nickerson, CEO of the Action Pursuit Group, said. "This is a highly attractive market that we know very well. The sport compact-performance market had $4 billion in sales in 2006. Action Media brackets that market with unique car show events as well as strong interactive media vehicles that complement our existing print and online assets."

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