Brand reliability--Perception vs reality
 

http://consumerist.com/5127337/the-1...nds-vs-your-pr
econceived-notions


Brand Perception ‹ Top 10

1. Toyota
2. Honda
3. Ford
4. Cadillac
5. Mercedes-Benz
6. GMC
7. Lexus
8. BMW
9. Chevrolet
10. Volvo



Brand Reliability ‹ Top 10

1. Scion
2. Acura
3. Honda
4. Toyota
5. Lexus
6. Infinity
7. Subaru
8. Hyundai
9. Mitsubishi
10. Kia



yeah. That's right. The numbers show the reality.

Re: Brand reliability--Perception vs reality
 

On Mon, 12 Jan 2009 08:58:29 -0500, Elmo P. Shagnasty wrote:

> http://consumerist.com/5127337/the-1...nds-vs-your-pr
> econceived-notions
>
>
> Brand Perception ‹ Top 10
>
> 1. Toyota
> 2. Honda
> 3. Ford
> 4. Cadillac
> 5. Mercedes-Benz
> 6. GMC
> 7. Lexus
> 8. BMW
> 9. Chevrolet
> 10. Volvo
>
>
>
> Brand Reliability ‹ Top 10
>
> 1. Scion
> 2. Acura
> 3. Honda
> 4. Toyota
> 5. Lexus
> 6. Infinity
> 7. Subaru
> 8. Hyundai
> 9. Mitsubishi
> 10. Kia
>
>
>
> yeah. That's right. The numbers show the reality.

infinity but no nissan?

Re: Brand reliability--Perception vs reality
 

On Jan 12, 8:10 am, jim beam <spamvor...@bad.example.net> wrote:
> On Mon, 12 Jan 2009 08:58:29 -0500, Elmo P. Shagnasty wrote:
> >http://consumerist.com/5127337/the-1...-brands-vs-you...
> > econceived-notions
>
> > Brand Perception ‹ Top 10
>
> > 1. Toyota
> > 2. Honda
> > 3. Ford
> > 4. Cadillac
> > 5. Mercedes-Benz
> > 6. GMC
> > 7. Lexus
> > 8. BMW
> > 9. Chevrolet
> > 10. Volvo
>
> > Brand Reliability ‹ Top 10
>
> > 1. Scion
> > 2. Acura
> > 3. Honda
> > 4. Toyota
> > 5. Lexus
> > 6. Infinity
> > 7. Subaru
> > 8. Hyundai
> > 9. Mitsubishi
> > 10. Kia
>
> > yeah. That's right. The numbers show the reality.
>
> infinity but no nissan?

Nissan is still plagued by the Mississippi built Pathfinders &
Armadas. They bring down the whole name.

Re: Brand reliability--Perception vs reality
 

At least among it 320,000 subscribers most of whom are reported to be import
buyers, not the average of the 16,000,000 buyers that bought NEW cars in
each of the past five years.

I wonder what the results would be if CR sampled the extra one to three
million buyers annually, that had GM being that far ahead of any other
manufactures in sales annually?


"Elmo P. Shagnasty" <elmop@nastydesigns.com> wrote in message
news:elmop-95770C.08582912012009@mara100-84.onlink.net...
> http://consumerist.com/5127337/the-1...nds-vs-your-pr
> econceived-notions
>
>
> Brand Perception ‹ Top 10
>
> 1. Toyota
> 2. Honda
> 3. Ford
> 4. Cadillac
> 5. Mercedes-Benz
> 6. GMC
> 7. Lexus
> 8. BMW
> 9. Chevrolet
> 10. Volvo
>
>
>
> Brand Reliability ‹ Top 10
>
> 1. Scion
> 2. Acura
> 3. Honda
> 4. Toyota
> 5. Lexus
> 6. Infinity
> 7. Subaru
> 8. Hyundai
> 9. Mitsubishi
> 10. Kia
>
>
>
> yeah. That's right. The numbers show the reality.

Re: Brand reliability--Perception vs reality
 

Whoah!!.... wait a sec...

Ford is perceived as reliable??




On Mon, 12 Jan 2009 08:58:29 -0500, "Elmo P. Shagnasty"
<elmop@nastydesigns.com> wrote:

>http://consumerist.com/5127337/the-1...nds-vs-your-pr
>econceived-notions
>
>
>Brand Perception ‹ Top 10
>
>1. Toyota
>2. Honda
>3. Ford
>4. Cadillac
>5. Mercedes-Benz
>6. GMC
>7. Lexus
>8. BMW
>9. Chevrolet
>10. Volvo
>
>
>
>Brand Reliability ‹ Top 10
>
>1. Scion
>2. Acura
>3. Honda
>4. Toyota
>5. Lexus
>6. Infinity
>7. Subaru
>8. Hyundai
>9. Mitsubishi
>10. Kia
>
>
>
>yeah. That's right. The numbers show the reality.

Re: Brand reliability--Perception vs reality
 

Mike Hunter wrote:
> At least among it 320,000 subscribers most of whom are reported to be import
> buyers, not the average of the 16,000,000 buyers that bought NEW cars in
> each of the past five years.
>
> I wonder what the results would be if CR sampled the extra one to three
> million buyers annually, that had GM being that far ahead of any other
> manufactures in sales annually?

Aren't you familiar with statistical sampling theory?

Re: Brand reliability--Perception vs reality
 

On Mon, 12 Jan 2009 08:58:29 -0500, Elmo P. Shagnasty wrote:

> http://consumerist.com/5127337/the-1...nds-vs-your-pr
> econceived-notions
>
>
> Brand Perception ‹ Top 10
>
> 1. Toyota
> 2. Honda
> 3. Ford
> 4. Cadillac
> 5. Mercedes-Benz
> 6. GMC
> 7. Lexus
> 8. BMW
> 9. Chevrolet
> 10. Volvo
>
>
>
> Brand Reliability ‹ Top 10
>
> 1. Scion
> 2. Acura
> 3. Honda
> 4. Toyota
> 5. Lexus
> 6. Infinity
> 7. Subaru
> 8. Hyundai
> 9. Mitsubishi
> 10. Kia
>
>
>
> yeah. That's right. The numbers show the reality.


But...but...a Scion is a Camry with a coupe body and Celica suspension and
brakes...

Re: Brand reliability--Perception vs reality
 

=?iso-2022-jp?q?Hachiroku_=1B$B%O%A%m%=2F=1B=28B?= <Trueno@e86.GTS>
wrote in news:pan.2009.01.13.04.11.49.95016@e86.GTS:

> On Mon, 12 Jan 2009 08:58:29 -0500, Elmo P. Shagnasty wrote:
>
>> http://consumerist.com/5127337/the-1...brands-vs-your
>> -pr econceived-notions
>>
>>
>> Brand Perception ‹ Top 10
>>
>> 1. Toyota
>> 2. Honda
>> 3. Ford
>> 4. Cadillac
>> 5. Mercedes-Benz
>> 6. GMC
>> 7. Lexus
>> 8. BMW
>> 9. Chevrolet
>> 10. Volvo
>>
>>
>>
>> Brand Reliability ‹ Top 10
>>
>> 1. Scion
>> 2. Acura
>> 3. Honda
>> 4. Toyota
>> 5. Lexus
>> 6. Infinity
>> 7. Subaru
>> 8. Hyundai
>> 9. Mitsubishi
>> 10. Kia
>>
>>
>>
>> yeah. That's right. The numbers show the reality.
>
>
> But...but...a Scion is a Camry with a coupe body and Celica suspension
> and brakes...



Depends what Scion. Some are Yaris/Echo-based.

Still, it's passing strange that Scion is several points above Toyota's
other two brands when they all share the exact same parts. Sort of makes
one question the quality of the surveys' methods, no?



--
Tegger

Re: Brand reliability--Perception vs reality
 

"Elmo P. Shagnasty" <elmop@nastydesigns.com> wrote in message
news:elmop-95770C.08582912012009@mara100-84.onlink.net...
> http://consumerist.com/5127337/the-1...nds-vs-your-pr
> econceived-notions
>
>
> Brand Perception < Top 10
>
> 1. Toyota
> 2. Honda
> 3. Ford
> 4. Cadillac
> 5. Mercedes-Benz
> 6. GMC
> 7. Lexus
> 8. BMW
> 9. Chevrolet
> 10. Volvo
>
>
>
> Brand Reliability < Top 10
>
> 1. Scion
> 2. Acura
> 3. Honda
> 4. Toyota
> 5. Lexus
> 6. Infinity
> 7. Subaru
> 8. Hyundai
> 9. Mitsubishi
> 10. Kia
>
>
>
> yeah. That's right. The numbers show the reality.

To quote, "There are three kinds of lies. Lies; Damn Lies and Statistics."
Mark Twain....He was right on once more....

DaveD

Re: Brand reliability--Perception vs reality
 

Tegger wrote:

> Still, it's passing strange that Scion is several points above Toyota's
> other two brands when they all share the exact same parts. Sort of makes
> one question the quality of the surveys' methods, no?


On the surface, yes, but consider the case of two cars with the "exact
same parts" under the skin, one marketed to people that drive like
maniacs and the other marketed to people that drive like Grandma. In
such a case, a difference in reliability wouldn't be surprising.

--

sjs

Re: Brand reliability--Perception vs reality
 

"Elmo P. Shagnasty" <elmop@nastydesigns.com> wrote in message
news:elmop-95770C.08582912012009@mara100-84.onlink.net...
> http://consumerist.com/5127337/the-1...nds-vs-your-pr
> econceived-notions
>
>
> Brand Perception < Top 10
>
> 1. Toyota
> 2. Honda
> 3. Ford
> 4. Cadillac
> 5. Mercedes-Benz
> 6. GMC
> 7. Lexus
> 8. BMW
> 9. Chevrolet
> 10. Volvo
>
>
>
> Brand Reliability < Top 10
>
> 1. Scion
> 2. Acura
> 3. Honda
> 4. Toyota
> 5. Lexus
> 6. Infinity
> 7. Subaru
> 8. Hyundai
> 9. Mitsubishi
> 10. Kia
>
>
>
> yeah. That's right. The numbers show the reality.

They are basing the "real" numbers on the bogus Consumer Reports
survey. A non-random, non-scientific, beauty poll of CR readers who
feel like responding. The results are interesting, but not
statistically significant.

Ed

Re: Brand reliability--Perception vs reality
 

In article <gki0pm$s6s$2@n4vu2.n4vu.com>,
"St. John Smythe" <sinjen@n4vu.com> wrote:

> Tegger wrote:
>
> > Still, it's passing strange that Scion is several points above Toyota's
> > other two brands when they all share the exact same parts. Sort of makes
> > one question the quality of the surveys' methods, no?
>
>
> On the surface, yes, but consider the case of two cars with the "exact
> same parts" under the skin, one marketed to people that drive like
> maniacs and the other marketed to people that drive like Grandma. In
> such a case, a difference in reliability wouldn't be surprising.

Ergo, the fact that Buick keep coming in tops in the JD Power and
similar ratings.

When you drive the car 6000 miles in 7 years, what do you expect?

Re: Brand reliability--Perception vs reality
 

<hageyama@hairdresser.net> wrote in message
news:b5f3a863-8633-407b-8bb6-5d21ffc54023@s9g2000prm.googlegroups.com...
>
>
> Mike Hunter wrote:
>> At least among it 320,000 subscribers most of whom are reported to
>> be import
>> buyers, not the average of the 16,000,000 buyers that bought NEW
>> cars in
>> each of the past five years.
>>
>> I wonder what the results would be if CR sampled the extra one to
>> three
>> million buyers annually, that had GM being that far ahead of any
>> other
>> manufactures in sales annually?
>
> Aren't you familiar with statistical sampling theory?

I am not an expert, but I don't think you should consider a self
selected subgroup of a self selected group to be a valid sample
(people who choose to subscribe to CR who choose to respond to the CR
survey).

Ed

Re: Brand reliability--Perception vs reality
 

"Tegger" <invalid@invalid.inv> wrote in message
news:Xns9B91EF7152DF3tegger@208.90.168.18...
> =?iso-2022-jp?q?Hachiroku_=1B$B%O%A%m%=2F=1B=28B?= <Trueno@e86.GTS>
> wrote in news:pan.2009.01.13.04.11.49.95016@e86.GTS:
>
>> On Mon, 12 Jan 2009 08:58:29 -0500, Elmo P. Shagnasty wrote:
>>
>>> http://consumerist.com/5127337/the-1...brands-vs-your
>>> -pr econceived-notions
>>>
>>>
>>> Brand Perception Â< Top 10
>>>
>>> 1. Toyota
>>> 2. Honda
>>> 3. Ford
>>> 4. Cadillac
>>> 5. Mercedes-Benz
>>> 6. GMC
>>> 7. Lexus
>>> 8. BMW
>>> 9. Chevrolet
>>> 10. Volvo
>>>
>>>
>>>
>>> Brand Reliability Â< Top 10
>>>
>>> 1. Scion
>>> 2. Acura
>>> 3. Honda
>>> 4. Toyota
>>> 5. Lexus
>>> 6. Infinity
>>> 7. Subaru
>>> 8. Hyundai
>>> 9. Mitsubishi
>>> 10. Kia
>>>
>>>
>>>
>>> yeah. That's right. The numbers show the reality.
>>
>>
>> But...but...a Scion is a Camry with a coupe body and Celica
>> suspension
>> and brakes...
>
>
>
> Depends what Scion. Some are Yaris/Echo-based.
>
> Still, it's passing strange that Scion is several points above
> Toyota's
> other two brands when they all share the exact same parts. Sort of
> makes
> one question the quality of the surveys' methods, no?

Why would a Toyota owner ever question CR opinions?

Ed

Re: Brand reliability--Perception vs reality
 

"St. John Smythe" <sinjen@n4vu.com> wrote in
news:gki0pm$s6s$2@n4vu2.n4vu.com:

> Tegger wrote:
>
>> Still, it's passing strange that Scion is several points above
>> Toyota's other two brands when they all share the exact same parts.
>> Sort of makes one question the quality of the surveys' methods, no?
>
>
> On the surface, yes, but consider the case of two cars with the "exact
> same parts" under the skin, one marketed to people that drive like
> maniacs and the other marketed to people that drive like Grandma. In
> such a case, a difference in reliability wouldn't be surprising.
>


That's exactly my point.

The survey results are not as valid as people think they are because the
survey makers have not controlled for owner behavior.

In other words, the survey reflects the owner as well as the car, which is
useless to me unless I'm buying a used car.

Consumer Reports reliability surveys have the same problem.


--
Tegger

The Unofficial Honda/Acura FAQ
www.tegger.com/hondafaq/