That Guy

The wife and I were looking at getting her a new car and she was interested
in the Toyota Matrix, but then we decided to get a quote on the Fit. Right
away I found three things that surprised me:

1. The Fit is selling at full list price. No deals whatsoever.
2. The Fit is sold out and have been pre-ordered until summer (people are
reserving them now knowing they won't be able to get the car until summer.)
3. The dealers (at least in my area) don't even have a demo you can test
drive, they've sold them all.

Why is there such a buying frenzy over a car you can't even see at the
dealership, let alone test drive, before you buy it? I looked up some of
the stats but didn't notice anything that stood out about the car.