Re: Should Hyundai create a premium brand?
 

On Fri, 10 Feb 2006 09:54:36 -0600, Bob Adkins <bobad@charter.net>
wrote:

>On 10 Feb 2006 06:05:20 -0800, "GeoUSA" <GeoUSofA@gmail.com> wrote:
>
>>What are your thoughts?
>
>
>It's amazing how easy it is for the car manufacturers to make customers
>happy and earn their loyalty. We practically beg them to give us something
>to be loyal about. It isn't that hard. All they have to do is take their
>customers seriously.
>
>For example, nearly 100% or 06 Sonata owners would agree:
>
>*More supportive seats needed
>*Need station tuning on steering wheel
>*Need to throttle that stupid seat belt warning
>*Fix sloshing fuel tank aggravation
>*Firm us suspension
>*Better mileage, especially in the 4 cyl.
>*Universal leather seat option needed
>*Manufacturing cost is probably $25 more for REAL dual exhaust
>
>If Hyundai doesn't fix all of these problems for 2007, customers will be
>disappointed and lose confidence.
>
>Hyundai needs to invest in its dealerships. They need to develop technical
>training centers second to none. Good technicians will keep customers coming
>back. No matter how great the car, something will go wrong. When problems
>are handled professionally, customers are delighted, and confidence grows.
>If the technicians respond with "Noise? I don't hear any noise", then the
>customers become disgruntled, and many will not be repeat customers.
>
>All that said, yes, they need to stay competitive technologically as well.
>That takes firm, long term commitment. (translation: Money) That's something
>the Asian manufacturers seem to understand better than USA and European
>manufacturers.


No station tuning o the wheel - just adds crap to break.

Seats could be better

rest cosmetic BS

Re: Should Hyundai create a premium brand?
 

Tunez wrote:
> Well I own 3 Hyundai's a 2003 Santa Fe a 2005 XG350L and a 2006 Tucson
> Right now in my opinion Hyundai built the XG350 and the Azera that compare
> with the BMW, The Linclon LS and the Jaguar, added many many options that
> the others charge for and again in my opinion did it for THOUSANDS LESS than
> the other guys !!!!! If Hyundai was to build a QUOTE " premium/luxury brand
> in the near future ( ahem what is the XG350 and the AZERA ?? ) I for one
> would be one of the firts in line to 1st look and second prolly BUY ONE !!!
> Think about it , a premium/luxury car, what would it be, a a Mayback/Rolls
> Royce/Mecedes Benz wanna be ??? at a Cadillac/Lincoln price !!!
>
>
> Tunez
>
>
> "GeoUSA" <GeoUSofA@gmail.com> wrote in message
> news:1139580320.002021.103380@g43g2000cwa.googlegr oups.com...
> > What are your thoughts?
> >
> > I can think of four reasons against a premium/luxury Hyundai brand in
> > the near future.
> >
> > Hyundai autos include more standard safety features than anyone else,
> > including the premium/luxury brands. Historically their cars have
> > provided numerous luxuries. They do not have an economy car image to
> > overcome (probable reasons for Acura, Lexus, and Infinity). Warranty
> > is already superior to the luxury brands and not just in America, but
> > throughout the world.
> >
> > Wisely, Hyundai focused on reliability and has nearly overcome any bad
> > perceptions from the past. Hyundai and Kia already have two brands and
> > dealer networks without the cost and risk involved with creating
> > another brand. Slowly they are advancing distinct brand directions:
> > Kia in a sporty, youth-oriented, fun direction and Hyundai in a luxury,
> > conservative, safe one. Hyundai's worldwide R&D is filing a record
> > number of patents. I suggest they market technology as an additional
> > thrust for the Hyundai brand -- it's more exciting than conservative
> > and it fits well with the safety and luxury direction.
> >
> > Hyundai has a knack for efficiency and already surpasses the other guys
> > on this mark. I really hate to see them lose that advantage with the
> > extra cost involved in launching a new brand (or like Toyota an
> > additional third youth brand).
> >
> > Last, I fear a luxury brand will introduce an unavoidable negative side
> > effect: a change of attitude. Hyundai has fostered a care for the
> > customer and do what is right attitude from top to bottom. What I have
> > heard, read, and experienced personally leads me to believe this could
> > be altered in an environment with premium branding.
> >

Re: Should Hyundai create a premium brand?
 

Tunez wrote:
> Well I own 3 Hyundai's a 2003 Santa Fe a 2005 XG350L and a 2006 Tucson
> Right now in my opinion Hyundai built the XG350 and the Azera that compare
> with the BMW, The Linclon LS and the Jaguar, added many many options that
> the others charge for and again in my opinion did it for THOUSANDS LESS than
> the other guys !!!!! If Hyundai was to build a QUOTE " premium/luxury brand
> in the near future ( ahem what is the XG350 and the AZERA ?? ) I for one
> would be one of the firts in line to 1st look and second prolly BUY ONE !!!
> Think about it , a premium/luxury car, what would it be, a a Mayback/Rolls
> Royce/Mecedes Benz wanna be ??? at a Cadillac/Lincoln price !!!
>
>
> Tunez
>
>
> "GeoUSA" <GeoUSofA@gmail.com> wrote in message
> news:1139580320.002021.103380@g43g2000cwa.googlegr oups.com...
> > What are your thoughts?
> >
> > I can think of four reasons against a premium/luxury Hyundai brand in
> > the near future.
> >
> > Hyundai autos include more standard safety features than anyone else,
> > including the premium/luxury brands. Historically their cars have
> > provided numerous luxuries. They do not have an economy car image to
> > overcome (probable reasons for Acura, Lexus, and Infinity). Warranty
> > is already superior to the luxury brands and not just in America, but
> > throughout the world.
> >
> > Wisely, Hyundai focused on reliability and has nearly overcome any bad
> > perceptions from the past. Hyundai and Kia already have two brands and
> > dealer networks without the cost and risk involved with creating
> > another brand. Slowly they are advancing distinct brand directions:
> > Kia in a sporty, youth-oriented, fun direction and Hyundai in a luxury,
> > conservative, safe one. Hyundai's worldwide R&D is filing a record
> > number of patents. I suggest they market technology as an additional
> > thrust for the Hyundai brand -- it's more exciting than conservative
> > and it fits well with the safety and luxury direction.
> >
> > Hyundai has a knack for efficiency and already surpasses the other guys
> > on this mark. I really hate to see them lose that advantage with the
> > extra cost involved in launching a new brand (or like Toyota an
> > additional third youth brand).
> >
> > Last, I fear a luxury brand will introduce an unavoidable negative side
> > effect: a change of attitude. Hyundai has fostered a care for the
> > customer and do what is right attitude from top to bottom. What I have
> > heard, read, and experienced personally leads me to believe this could
> > be altered in an environment with premium branding.
> >

Re: Should Hyundai create a premium brand?
 

Tunez wrote:
> Well I own 3 Hyundai's a 2003 Santa Fe a 2005 XG350L and a 2006 Tucson
> Right now in my opinion Hyundai built the XG350 and the Azera that compare
> with the BMW, The Linclon LS and the Jaguar, added many many options that
> the others charge for and again in my opinion did it for THOUSANDS LESS than
> the other guys !!!!! If Hyundai was to build a QUOTE " premium/luxury brand
> in the near future ( ahem what is the XG350 and the AZERA ?? ) I for one
> would be one of the firts in line to 1st look and second prolly BUY ONE !!!
> Think about it , a premium/luxury car, what would it be, a a Mayback/Rolls
> Royce/Mecedes Benz wanna be ??? at a Cadillac/Lincoln price !!!
>
>
> Tunez
>
>
> "GeoUSA" <GeoUSofA@gmail.com> wrote in message
> news:1139580320.002021.103380@g43g2000cwa.googlegr oups.com...
> > What are your thoughts?
> >
> > I can think of four reasons against a premium/luxury Hyundai brand in
> > the near future.
> >
> > Hyundai autos include more standard safety features than anyone else,
> > including the premium/luxury brands. Historically their cars have
> > provided numerous luxuries. They do not have an economy car image to
> > overcome (probable reasons for Acura, Lexus, and Infinity). Warranty
> > is already superior to the luxury brands and not just in America, but
> > throughout the world.
> >
> > Wisely, Hyundai focused on reliability and has nearly overcome any bad
> > perceptions from the past. Hyundai and Kia already have two brands and
> > dealer networks without the cost and risk involved with creating
> > another brand. Slowly they are advancing distinct brand directions:
> > Kia in a sporty, youth-oriented, fun direction and Hyundai in a luxury,
> > conservative, safe one. Hyundai's worldwide R&D is filing a record
> > number of patents. I suggest they market technology as an additional
> > thrust for the Hyundai brand -- it's more exciting than conservative
> > and it fits well with the safety and luxury direction.
> >
> > Hyundai has a knack for efficiency and already surpasses the other guys
> > on this mark. I really hate to see them lose that advantage with the
> > extra cost involved in launching a new brand (or like Toyota an
> > additional third youth brand).
> >
> > Last, I fear a luxury brand will introduce an unavoidable negative side
> > effect: a change of attitude. Hyundai has fostered a care for the
> > customer and do what is right attitude from top to bottom. What I have
> > heard, read, and experienced personally leads me to believe this could
> > be altered in an environment with premium branding.
> >

Re: Should Hyundai create a premium brand?
 

I have the 2005 xg350, and also the new azera. Both cars are excellent,
especially the Azera. It has lots of power and luxury, a fantastic car.

Re: Should Hyundai create a premium brand?
 

I have the 2005 xg350, and also the new azera. Both cars are excellent,
especially the Azera. It has lots of power and luxury, a fantastic car.

Re: Should Hyundai create a premium brand?
 

I have the 2005 xg350, and also the new azera. Both cars are excellent,
especially the Azera. It has lots of power and luxury, a fantastic car.

Re: Should Hyundai create a premium brand?
 

Eric G. wrote:

>
>
> They really need to train their salesmen as well. I admit the Sonata is
> new, but when I purchased mine in September, I had to teach all of the
> salesmen about what this car had in it. And all I did was a little
> research.
>
> Eric

This seems to be getting more common with every brand these days. I
guess salesmen don't stay at one dealership or in the trade long enough
to learn the product any more.

John

Re: Should Hyundai create a premium brand?
 

Eric G. wrote:

>
>
> They really need to train their salesmen as well. I admit the Sonata is
> new, but when I purchased mine in September, I had to teach all of the
> salesmen about what this car had in it. And all I did was a little
> research.
>
> Eric

This seems to be getting more common with every brand these days. I
guess salesmen don't stay at one dealership or in the trade long enough
to learn the product any more.

John

Re: Should Hyundai create a premium brand?
 

Eric G. wrote:

>
>
> They really need to train their salesmen as well. I admit the Sonata is
> new, but when I purchased mine in September, I had to teach all of the
> salesmen about what this car had in it. And all I did was a little
> research.
>
> Eric

This seems to be getting more common with every brand these days. I
guess salesmen don't stay at one dealership or in the trade long enough
to learn the product any more.

John

Re: Should Hyundai create a premium brand?
 

Umm... I agree that the 2006 Sonata seat belt chime is annoying, but
are any of the replies germain to the topic of a premium/luxury Hyundai
brand?

Re: Should Hyundai create a premium brand?
 

Umm... I agree that the 2006 Sonata seat belt chime is annoying, but
are any of the replies germain to the topic of a premium/luxury Hyundai
brand?

Re: Should Hyundai create a premium brand?
 

Umm... I agree that the 2006 Sonata seat belt chime is annoying, but
are any of the replies germain to the topic of a premium/luxury Hyundai
brand?

Re: Should Hyundai create a premium brand?
 

On 10 Feb 2006 22:34:05 -0800, "GeoUSA" <GeoUSofA@gmail.com> wrote:

>Umm... I agree that the 2006 Sonata seat belt chime is annoying, but
>are any of the replies germain to the topic of a premium/luxury Hyundai
>brand?

Well, the mule is out of the barn. The Azera is out, and I'm betting it will
be a winner, although not make the waves the 06 Sonata did.

It's obvious that Hyundai is not half stepping. They are apparently
determined to become a full line manufacturer, from doodle bug to full-sized
luxury sedan. I even expect pickup trucks, small, medium, and large.

Is this a mistake? If they build on the inroads they have made with the 06
Sonata, I don't think so. If they avoid bland bread boxes like Toyota and
Honda are experimenting with, they can gain market share in a hurry.
--
Bob

Re: Should Hyundai create a premium brand?
 

On 10 Feb 2006 22:34:05 -0800, "GeoUSA" <GeoUSofA@gmail.com> wrote:

>Umm... I agree that the 2006 Sonata seat belt chime is annoying, but
>are any of the replies germain to the topic of a premium/luxury Hyundai
>brand?

Well, the mule is out of the barn. The Azera is out, and I'm betting it will
be a winner, although not make the waves the 06 Sonata did.

It's obvious that Hyundai is not half stepping. They are apparently
determined to become a full line manufacturer, from doodle bug to full-sized
luxury sedan. I even expect pickup trucks, small, medium, and large.

Is this a mistake? If they build on the inroads they have made with the 06
Sonata, I don't think so. If they avoid bland bread boxes like Toyota and
Honda are experimenting with, they can gain market share in a hurry.
--
Bob